At Mr.Wheeler, we are committed to protecting your privacy and being transparent about the information we collect and how we use it. Please view the information below for the full details of our Privacy Policy. By providing your details to Mr.Wheeler you are accepting and consenting to the practices outlined in this Privacy Policy.

Why do we collect personal information?

We collect personal data for three main reasons:

    • To enable us to process any orders you place with us.
    • To communicate personalised offers and information to you, which suit your preferences.
    • For analysis and reporting, enabling us to provide the best wines and services possible, that are relevant to you.

What personal information do we collect?

We ask for your information in a variety of circumstances. For example:

    • When you make a purchase from us through our website or our customer service team (by email, post, telephone or fax). This includes purchasing tickets for our events and tastings.
    • When you join one of our wine clubs: Mr.Wheeler’s Wine Club for example.
    • When you register with us to receive one of our offers, our email newsletter or to enter competitions or promotions.
    • When you take part in surveys or provide us with feedback.

We also use cookies to collect information that will enhance your experience of our website. Cookies are a feature of web browser software that enable us to provide you with such services as personalised greetings and storage of items in your shopping basket between visits, because a cookie allows us to see your historical site journeys or purchases. General information gathered from website logs and cookies provides an overall picture and does not contain individual details.

Most browsers will notify you when you receive a new cookie and advise you on how to disable cookies. However, cookies will enable you to take full advantage of the Mr.Wheeler website services and we recommend that you leave them turned on.

All data is collected lawfully and held in accordance with the General Data Protection Regulations (EU) 2016/679, as well as with the Data Protection Act 1998 (and any amendment of or replacement for that Act).

How do we use this information?

The personal information we hold may include your name, postal address, e-mail address, telephone number, your payment details and invoicing information etc. We use this for the following purposes:

    • To fulfil the purchases you make with us through our website or customer service team, or any other requests we receive from you.
    • To communicate personalised offers and information to you, which suit your preferences.
    • To provide you with the highest possible level of service and help you get the best out of our website.
    • For other administrative purposes and internal analysis.

Internal Confidentiality within Mr.Wheeler

    • Access to personal information is limited to those who need access for the performance of their job.
    • We use full login and password controls on our sales control system and all systems recording personal data (for example the courier we use to deliver your wine).
    • Confidentiality and database access controls are reviewed periodically and updated as required to further protect your personal data.

Is this information shared with third parties?

We take your privacy very seriously and will not disclose your details to any third party without your permission.

We utilise third party service providers to perform various functions on our behalf. Examples include fulfilling orders, delivering your wine, sending postal mail and email, analysing data and providing marketing assistance. These service providers have access to the personal information they need to perform the service, but may not use it for other purposes. These providers are required to act within the provisions of the UK’s Data Protection Act.

For the purposes outlined above we may transfer information to countries outside the European Economic Area (EEA). While we will ensure that the data is transferred within the provisions of the UK’s Data Protection Act, the legislation for each country outside of the EEA offers differing levels of protection.

We may be required to disclose your information if required by any applicable law or regulation.

How secure is my information?

We adhere to the rules of the UK Data Protection Acts 1984 and 1998 relating to the storage and disclosure of any personal information you have given us. This prevents unauthorised access or use of the data. Our security procedures mean we may request proof of identity before we can disclose information to you.

How can I amend my profile / opt out?

You may change your communication preferences at any time by contacting our Customer Service team by email at or on +44 (0)1206 713560.

By submitting your personal information to us you consent to the use of that information as set out in the Privacy Statement. Our Privacy Statement may change at any time, but will be set out within this document. Continued use of a service will signify that you agree to any changes.

Intellectual Property Rights

All copyright, database rights, trademarks and any other intellectual property rights in and to the content on this website, such as text, graphics, logos, banners, images, buttons, underlying source code and software, is the sole property of The Wine Company Group Ltd and its subsidiaries, or the applicable licensor.

Any use (including copying, reproduction, duplication, transmission), or display of the content of this website, without the express written permission of The Wine Company Group Ltd and its subsidiaries for purposes other than the viewing of information or for ordering purposes, is strictly prohibited.

As an explicit exception, permission is hereby granted to electronically copy, and to print in hard copy, portions of this website for the sole purpose of placing an order with Mr.Wheeler or using this website as a shopping resource.


Whilst Mr.Wheeler makes every effort to ensure that the information on this website is accurate and current, it does however, provide this website and its contents on an “as is” basis and it makes no (and expressly disclaim all) representations or warranties of any kind with respect to this website and its contents. Furthermore Mr.Wheeler takes no responsibility whatsoever for information that is incomplete, inaccurate or out-of-date.

The Wine Company Group Ltd and its subsidiaries shall not be held liable to any individual or business for any damage or loss which may have occurred from the use of any matter contained on this website.

The Wine Company Group Ltd and its subsidiaries assumes no responsibility whatsoever for any external links to the internet or other third party websites from its website. Once you follow these links you will leave this website and The Wine Company Group Ltd and its subsidiaries cannot be held responsible, or liable, for the content of any other websites which you may visit from its site.